If you’re a regular reader of this blog and my social feeds, you’ve noticed the topic of the “IndieWeb” showing up quite a bit. Chris Aldrich has an excellent post defining the IndieWeb that I…
Archives for 21 October 2019
Bookmark: Online Influencers Tell You What to Buy, Advertisers Wonder Who’s Listening – WSJ
Billions are paid to social-media personalities to pitch products in an influencer economy riddled with deceit.
Bijzonder. Hoe het oude adagium nog steeds waar is… “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”. Of dat nu om billboards, TV reclame of in dit geval, social influencers gaat. Met de komst van de digitale economie zou alles meetbaar zijn. Behalve waar je geld…
