De Britten hebben een fraai staaltje actiemarketing in het leven geroepen:
“Mates condoms are to be promoted through a new website, where users can post video footage and stories of favourite sexual experiences.
The website, IShaggedHere.com is aimed at 16- to 24-year-old males, and will host a game called ‘Slam in the Lamb’, and a section called ‘Shags Re-acquainted’, where people can search for past conquests.”
(Via Brand Republic)
