Research conducted by Jupiter MMXI revealed that pornography Web sites are now the twelfth most popular category of sites on the Internet. Portals and retail, entertainment and corporate sites all ranked higher than online pornography sites. “In the early days it [porn] may have been the number one perhaps because there was not much else to do online,” Lucy Green, marketing director of Jupiter MMXI told BBC online. But now, “people have way more important things to do,” she said.