What ever happened to details? The red sole of a Louboutin shoe, or the elegant tag on a pair of Tom’s? The sweeping fenders of a Porsche 911 or the needless complications of a fancy watch… Today, …
Seth Godin op zijn best: “The brand is our shorthand for the feelings that an experience creates, the promises that a product or service brings with it. If Nike announced that they were opening a hotel, you’d have a pretty good guess about what it would be like. But if Hyatt announced that they were…
